When first starting out, most wedding photographers will take out an ad in a few glossy bridal magazines. But deciding if the level of exposure and amount of leads from an expensive spread needs to be considered. A few years ago, when we looked at what we were spending on magazines and where our bookings came from, few were actually received from those expensive wedding ads! It worked out at such a high cost to pay for each booking that we decided to cut back and only advertise in one bridal magazine from then on. Instead, we prefer to allocate the majority of our advertising budget to other more successful advertising sources.