Before the wedding even starts, you can begin your indirect marketing to the guests. We offer Gift Registry to every bride and groom to allow guests to pay for the wedding photos. We give registry business card for the couple to send with their invitations – it introduces us and our brand as the photographer to the guests, who can ring us to gift whatever amount they chose towards the registry. On the wedding day, we place a card in the wishing well with the total amount and the names of the contributing guests (but we omit the specific amounts each person gave).