With every purchase, most of us want the best deal that we can get. After we’ve purchased, we then justify everything emotionally.
“I had to buy this jacket cos I saved $500 with the sale”
“This $700 Mont Blanc pen is going to make me feel more professional.”
Clients will end up justifying everything they do perfectly, you just have to instigate then justification for them to do so! Seeing their amazing images for the first time when they never imagined they could look so good brings out a lot of emotion, they fall in love with them and their original amount just turns into the deposit for a much bigger sale.