We use two main ways to run our giveaways, through competition boxes and online comps. We have a major prize involving a shoot, makeup for two and a boxset of images. We then have 10 consolation prizes for gift vouchers, which we actually give to every single entrant. Why don’t we just say ‘Everyone who enters will win a voucher”? Because it doesn’t sound exclusive or make them feel like they’ve won, so it’s valued less.