The wording on your advertising material is as important as the images you use. Whether lots of text or little, these words help to influence a client’s opinion of you. There are many different avenues you could take: wearing your heart on your sleeve and revealing your packages and pricing, or perhaps attract people with a special offer valid only for a limited time. There’s no perfect method, but currently my studios use a combination of both – our brochures feature our packages with prices and our magazine ads feature limited text with the focus on a key image.