But I don’t mean by giving them a huge package for free, haha! It’s all about EXPIRY DATES! This has proven to be the most important inclusion for getting clients to call up and book. If you don’t give them a sense of urgency to call, they never will. Once, Julian gave vouchers to two separate third-parties for them to give out to their customers. One vendor gave them out with expiry dates written clearly, while the second lot had no mention of expiry dates on them at all. Guess what happened? Not a single voucher without the expiry dates was used! We’re not especially strict with our dates either, each voucher is valid for 6 weeks, and the shoot itself can be held within 3 months after they’ve booked in. Works every time!