One of the simplest methods for getting bookings is often overlooked – that being referrals. We can always target our previous clients again, but what about their friends? Everyone wants something for free, so why not take advantage of that? You could offer your clients a discount off a wall print, digital files or even a few free prints in exchange for a referral booking. There has to be limitations so the system doesn’t get abused, of course, but what’s the harm in rewarding your existing clients for recommending you to their friends?