The idea of uploading content to your Facebook and blog regularly is an obvious and important one. You could upload sneak peeks of recent shoots, use themes and do them daily/weekly, such as ‘Photo of the Week.” Also update your cover photo frequently, whether you choose your favourite image of the moment or the week. Email your client to let them know their image has been chosen, which encourages them to like, tag and share your image with their friends. This applies to every type of shoot – let the client know they’re on your page and give them the opportunity to promote you.