What Are You Actually Selling? October 3, 2013 Julian Uncategorized In a client’s mind, are they thinking they’re buying an 8×10 from you? A canvas print? An album? Or are they buying the value of a photograph, the documentation of their loved ones existence in this world? It’s the actual content, not the context. You’re not paying for the piece of paper when you get a letter from an attorney, you’re paying for the content. If you approach your work with the same mentality then your clients will catch onto the belief and the value of your work will shine through.