If a client puts themselves through the embarrassment of being in front of the camera, they want to know you care about them and what they want. At a wedding... read more →
If you give out vouchers, you must have an expiry date, also known as a "Call To Action." Specials must be for a limited time, products must have a limited... read more →
One of the most important lead ups to a sale is planting seeds right from the first point of contact. If this is done well, you just end up taking... read more →
"I won't be spending anything extra" "I have a budget of xxx" "I'm broke" Don't believe everything you hear - these are just defence mechanisms to make the client feel... read more →
There are many ways and benefits of promoting yourself to guests at a wedding, with a variety of outcomes. - You may want them to buy reprints - You may... read more →
The wording on your advertising material is as important as the images you use. Whether lots of text or little, these words help to influence a client's opinion of you.... read more →
We wanted a way to promote our business to all guests at every wedding, so we developed what we call our web registration system. Essentially we get all the guests... read more →
When first starting out, most wedding photographers will take out an ad in a few glossy bridal magazines. But deciding if the level of exposure and amount of leads from... read more →
I've mentioned a few times the importance of having good relationships with your reception centres. We have a range of printed material at our reception centres, most importantly our display... read more →
"I have a budget and I'm sticking to it!" - heard that phrase before? A budget is just a stab in the dark, and can always be changed. Remember that... read more →
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